For generations, tobacco companies have been cheating, lying and fooling people into a life of addiction and even death. On April 1st, a day for pranks, deception and tomfoolery, we invited young people to call out Big Tobacco for what they really are: Jokers who have gambled with people’s lives for far too long. As always, the best way to take down a cheater and liar is with the truth, so we created a game using a custom set of playing cards designed to expose their lies and give young people the facts they need to stop this Joker from taking more lives.